Name new possibilities.
Shape your story.
Deepen into growth.
Naming strategy, identity work and integral guidance for people and brands
Image, Julian Hochgesang via Unsplash
Move towards what’s emerging
I work in naming, identity and integration to support how people, leaders and brands grow.
Naming + Verbal Identity
Create the language
for your ideas to take shape.
1:1 Coaching + Mentorship
Gain the support
to live into your big ideas.
Tarot Consulting
Explore what may be
unfolding for you.
Find the space
to be in draft.
Hi there, I’m Amanda Caswell.
I’m a namer, writer + personal coach.
I’m interested in the edges where the language we currently have fails us. Where the ideas that got us to where we are now, won’t get us to where we intend to go.
Whether we’re talking about our lives, our businesses, projects or relationships, we bump up against edges. It’s natural. It means we’re growing.
As we expand beyond our current edges, we need new narratives, practices and that can support our ability to go deeper.
That’s where I thrive.
Call me your very own
Thinking Partner
Looking to get moving? I offer a 90min. session to start giving your idea shape on the page and unstick what might be feeling stuck.
You’ll walk away with action items, resources and a new perspective on your project.
Curious to learn more?
Let’s chat! I offer no-pressure curiosity calls to see if we’re a good fit. Fill out this form and I’ll be in touch to connect.

