Amanda Caswell

We decided to do something a little different for the FUEL holiday card this year. The concept was “fuel your holidays”, and we invited every member of staff, from accounting right up to the president, to tell us how they make it through the happiest season of all.

I helped do some of the writing for this nifty little website, but really, I just wanted to share some way cool portraits of me and my dog (we’re on the top right!).

I did a little writing for an Urban Planet denim microsite. Based on the concept of “What’s Your Fit,” I wrote profiles for each personality and style type—there are ten in all.

Urban Planet also needed a little introduction for their Fall 2011 lookbook, which I was only too happy to provide. Of course, you can see the rest of the book, if you so please.

The Bay’s new gift registry site is live! The site content kept me busy through most of the summer, so I’m glad to see it’s live and looking so fresh.

My favourite section to work on was the Room by Room checklists, which I’ve included a couple examples of here. I really liked writing those little introductions and coming up with helpful tips for building your dream home.

A new season, a new Ontario Tourism magazine. This one’s got some cool articles (no pun intended), and as usual, I was the main writer and editor on the book. Anything without a name on it? Yours truly.
We’re  only publishing digitally for the Fall and Winter issues, so feel free to download the iPad version with all the bells and whistles in the App Store, or the PDF version that has great content but no sound effects or videos at ontariotravel.net.

A new season, a new Ontario Tourism magazine. This one’s got some cool articles (no pun intended), and as usual, I was the main writer and editor on the book. Anything without a name on it? Yours truly.

We’re only publishing digitally for the Fall and Winter issues, so feel free to download the iPad version with all the bells and whistles in the App Store, or the PDF version that has great content but no sound effects or videos at ontariotravel.net.

Break Out the Bubbly

The Ontario Travel magazine and iPad app have just won Gold at the Canadian Online Publishing Awards for Best Cross-Platform Initiative! 

Considering I’ve been the head writer and editor on the publication for two issues now, I’ll take the feather in my cap, thankyouverymuch. Thanks and congratulations to everyone who helped make it happen.

You can download the latest issue (currently fall 2011) at ontariotravel.net

For the past few months, I’ve been working with a local style publication, Vive Magazine. It’s run by a group of ambitious young folk who aim to share their passion, creativity and love of fashion with a critical eye.

I’ll have an article included in their upcoming fall issue, but below you’ll find some of the posts I’ve written for their blog (as well as some coverage from the recent NYFW).

Fingers with Flair

Up She Goes

J. Cool

New York Fashion Week: L.A.M.B.

New York Fashion Week: Donna Karan New York

Everything I’ve Learned About Creativity, I Learned from Project Runway

Total Eclipse of the Heart

The leaves are changing colour and there’s a chill in the air – so of course we’ve just released a new edition of the Ontario Travel magazine. I was the lead writer and editor on this project, writing most of the copy and editing all of the stories submitted by contributors.

This was Fuel’s first time doing only a digital version of this publication, so in the iPad version, we added a little more content and a lot more interactivity. It’s also available in a more straightforward PDF version. You can download both here.

The leaves are changing colour and there’s a chill in the air – so of course we’ve just released a new edition of the Ontario Travel magazine. I was the lead writer and editor on this project, writing most of the copy and editing all of the stories submitted by contributors.

This was Fuel’s first time doing only a digital version of this publication, so in the iPad version, we added a little more content and a lot more interactivity. It’s also available in a more straightforward PDF version. You can download both here.

Ontario Travel's summer 2011 publication is out!
I contributed a lot to this project, both in terms of writing and editing. I wrote the Welcome page, New & Notable, Calendar, Resort to Fun, Host a Getaway, Regions, and Connect spreads, and was also responsible for fact-checking and editing the entire publication. Whew. Feel free to marvel at my work—download a PDF or order a print version here.
It’s also been released in an iPad version, which I wrote all additional supporting copy for, both in app and in store. Welcome to the future, provincial government o’ mine.

Ontario Travel's summer 2011 publication is out!

I contributed a lot to this project, both in terms of writing and editing. I wrote the Welcome page, New & Notable, Calendar, Resort to Fun, Host a Getaway, Regions, and Connect spreads, and was also responsible for fact-checking and editing the entire publication. Whew. Feel free to marvel at my work—download a PDF or order a print version here.

It’s also been released in an iPad version, which I wrote all additional supporting copy for, both in app and in store. Welcome to the future, provincial government o’ mine.

I’ve been writing the website for The Room at The Bay since the recent site redesign, including all directional copy and content. My goal was to keep the tone feeling elegant and exciting, much like The Room itself.

I’m particularly proud of the Archives section—I feel like I found a nice balance in summarizing The Bay’s impressive (and long!) history, as well as emphasizing their goals for the future.

I’ve been writing the website for The Room at The Bay since the recent site redesign, including all directional copy and content. My goal was to keep the tone feeling elegant and exciting, much like The Room itself.

I’m particularly proud of the Archives section—I feel like I found a nice balance in summarizing The Bay’s impressive (and long!) history, as well as emphasizing their goals for the future.

I loved writing as the primary content writer on Zellers.com. I proposed, researched, and wrote all kinds of lifestyle articles, including how-tos, recipes and product introductions. These were very well-received by customers and the client, and helped increase traffic to the site.
Click for some examples.

I loved writing as the primary content writer on Zellers.com. I proposed, researched, and wrote all kinds of lifestyle articles, including how-tos, recipes and product introductions. These were very well-received by customers and the client, and helped increase traffic to the site.

Click for some examples.